Free Live Training: Cross Selling Life with Auto & Home

Walk Away With the Exact Words to Cross-Sell Life With Auto & Home Households You Already Have

I issued 251 life policies in a year as a P&C producer on the same calls your team is on every day. This Thursday, live, I'll show you exactly how I did it — the real conversations, the real objections, the word-for-word scripts that turn a routine P&C call into a life policy.

Free Live Training · This Thursday @ 4 PM MST
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Colter Johnson

For P&C Agency Owners

Allstate Farm Bureau Farmers American Family Shelter Goosehead Alfa Country Financial Comparion Independent Agencies State Farm

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What Happens on the Call:

I teach 2-3 of the simple cross-sell conversations live — the auto add-on call, the homeowners renewal, the moments your team is already on the phone for. The actual words, start to finish

You'll see how life insurance gets positioned naturally — not as an add-on, not as a pitch, but as part of the conversation that's already happening

Objections get handled in real time — watch how "I've got it through work" and "I need to think about it" actually get addressed, word for word

With renewal commissions getting cut everywhere, this is the cleanest way to backfill that income from the book you already have — no new leads required

You'll leave knowing the conversations — then I'll show you how I install them across your whole office: scripts every week, live roleplay every week, so life production isn't riding on you being the only one who can sell it

Real Results from Real Agencies:

Agency results Agency results Agency results Agency results Agency results Agency results

We don't guarantee results. The results above are from agency owners that have implemented the system.

Trained by Someone Who Sat in the Seat

Not a consultant. A producer — same job, same customers — who issued 230+ life policies and $115K+ in annual premium off an existing P&C book. That's who you're learning from on this training.

Colter with State Farm Awards