Free Live Training: Bundling Life w/ New Business

Watch How P&C Teams Turn New Auto & Home Business Into Life Insurance — Live

This is a live working session — not a pitch, not a theory class. Every week we pick one area of the agency and walk through exactly what to say, from the opener to the close. Come watch how it actually gets done.

Free Live Training
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Colter Johnson

For P&C Agency Owners

Allstate Farm Bureau Farmers American Family Shelter Goosehead Alfa Country Financial Comparion Independent Agencies State Farm

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What Happens on the Call:

We pick one area of the agency — new business, service calls, working the book — and work through the full conversation live

You'll see how life insurance gets positioned naturally — not as an add-on, not as a pitch, but as part of the conversation your team is already having

Objections get handled in real time — watch how "I've got it through work" and "I need to think about it" actually get addressed, word for word

Your team doesn't need your authority to close — see the approach that works for producers who don't have the owner's name on the building

This is the same training your team would join every week — one call is a teaching call, the other is practice. Come see what it looks like before you commit to anything

Real Results from Real Agencies:

Agency results Agency results Agency results Agency results Agency results Agency results

We don't guarantee results. The results above are from agency owners that have implemented the system.

Trained by Someone Who Was in the Seat

Not an agency owner. A producer — same job, same customers — who figured out how to close life insurance consistently without the name on the building. That's who your team is learning from.

Colter with State Farm Awards