Your Team Can Sell Life Insurance. They Just Need the System.
We train your producers and service reps to systematically cross-sell life insurance from the P&C work they're already doing — so you stop carrying all the production yourself.
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Free Training & Resources
Systems, scripts, and video trainings to help your team start cross-selling life today:
Life Insurance Objection Course
10 video lessons covering the 7 most common life insurance objections your team hears when cross-selling from P&C — with downloadable scripts for each one.
Get Free Access
$100K Life Premium Roadmap
The exact framework to help your agency write $100K+ in life insurance premium — without buying more leads or adding more staff.
Get the Roadmap
Live Virtual Trainings
Twice-weekly live Zoom training for P&C producers focused on turning everyday conversations into life insurance, referrals, and consistent production — taught by producers, for producers.
Learn MoreWhat We Do
We give your team the scripts, systems, and live coaching to sell more, retain more, and cross-sell life — without extra time or effort from you.
Cross-Sell Life From P&C
Your team is already on the phone with customers about Home & Auto. We give them the scripts, framework, and confidence to bring up life insurance naturally — and close it — without making the conversation awkward.
Close on Value, Not Price
Your team is competing on price because that's the only conversation they know how to have. We teach them to lead with coverage, protection, and trust — so they close more policies per household and stop losing quotes to the cheapest option.
Staff-Run Referral System
Install a referral system with exact timing, scripts, and follow-up built in — so your team generates warm leads by process, not personality. No more hoping someone remembers to ask.
Live Training & Accountability
Your team joins live training and role-play calls every week with real scenarios and real practice. We build the skills until they become automatic — so you don't have to be the one coaching them.
Our Mission
- Drive more revenue to your agency through life insurance integration
- Achieve deeper household penetration with more policies per household
- Write business that stays with you longer
- Help your producers and service reps earn more — so they stay longer and produce more
- Better protect families financially with life insurance
- Accomplish all of this WITHOUT extra time or work from the agency owner
More freedom. More protection. Better outcomes.
About the Founder
The Producer's Perspective
I'm Colter Johnson, and everything I teach comes from the seat — not the corner office.
I spent 6 years as a hybrid producer and service rep working for a captive agent. I wasn't handed internet leads. If I wanted to write business, I had to create it from service calls, quotes, renewals, and everyday P&C conversations.
So I built systems. I went from writing 10 life policies a year to 251 — with $151K in annual premium — all while driving new Auto & Home business and servicing the book.
Now I install those same systems inside P&C agencies so your team members can do what I did — without the years of trial and error.
What Agency Owners Say
"This is literally the best program and education for team members and agencies. It's taught our team to pivot and has increased their sales in all areas of insurance."
— John, Agency Owner"All I can say is WOW! This could possibly be the best thing I have ever done for my agency."
— Linda, Agency Owner"I was the director of sales training for a major company before becoming an agent. I've worked with many trainers. Colter is the best I've ever worked with."
— Troy, Agency OwnerReady to Get Your Team Selling Life?
Every month your team goes without a system, you're leaving life premium on the table — and losing households that one more policy would have kept.